Catch up with Amanda Danson
3 July 2016
Amanda Danson is a shareholder and sits on the Board at Birmingham Optical, as well as the day job of Sales Director. We caught up with her to understand a little bit more about what makes her tick. What...
The NIDEK OCT – Clinical Edition
3 April 2016
As clinicians, optometrists are at the leading edge of patient eye care, diagnosing chronic eye conditions is one of our primary roles. It is clear that one of the best weapons in our diagnostic armoury...
Launch of the NEW NIDEK handheld fundus camera
2 February 2016
NIDEK, one of the world’s leading optical equipment brands have yet again launched a revolutionary device allowing practitioners to provide Fundus images to patients with a hand held device. The NEW...
NIDEK have the answer to high volume retail edging
2 January 2016
One of the fastest wet cut edger’s in the world, the Nidek SE-9090, has re-invented itself from the mass production laboratories into high volume retail facilities and Birmingham Optical are celebrating...
Launch of the NEW NIDEK Tonoref III
1 January 2016
NIDEK, a global leader in design, manufacture and distribution of ophthalmic, optometric & lens edging equipment, launch yet again a revolutionary pre screening device combining 4 instruments into 1. Birmingham...