Privacy Commitment
Your privacy is of the highest importance to us and we treat all your personal information as confidential. Birmingham Optical complies fully with all applicable GDPR and Data Protection legislation.


Customer Contact Commitment
Our simple customer contact commitment is to only ever use your details to help you make the most of the products and services we have to offer.

The law on data protection sets out a number of different reasons for which Birmingham Optical may collect and process your personal data, including:

  • Consent: For example, when you tick a box to receive email newsletters.
  • Contractual obligations: For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
  • Legitimate interest: For example, we will use your personal data to send you our INSIGHT newsletter three times per year, this includes updates on the products and services that we think might interest you as well as clinical articles.


When and how we collect your data

  • When you visit our website and use your account to buy products online.
  • When you create an account with us.
  • When you contact us by any means with queries, complaints etc.
  • When you ask us to email you information about a product or service.
  • When you enter prize draws or competitions.
  • When you choose to complete surveys we send you that ask for your data.
  • When you enquire online or at an event.


What sort of data we collect

If you have an online account with us: your name, billing/delivery address, orders and receipts, email and telephone number. For your security, we’ll also keep an encrypted record of your login password.

If you have made an enquiry we may have your name, email address, telephone number and postal address.


How we protect your data

We realise how important it is to securely store any information that you provide and we maintain the highest levels of security. Our site uses high-level SSL encryption technology, the most advanced security software currently available for online transactions.


Who we might share your data with

In order to serve you most efficiently, we may on occasions share your data with a trusted third party such as a mailing house in order to issue communications such as our INSIGHT newsletter or a courier so that we can deliver an order to you.

In each instance the third party is fully GDPR compliant and is not permitted to use your personal data for their own purposes.

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

As part of the registration process for our emails, we collect personal information. We use that information for a couple of reasons: to tell you about products and services you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied.

We use a third-party provider, MailChimp, to deliver our email marketing. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing [email protected].

We use a third-party provider, SurveyMonkey, to deliver our online customer surveys in order to gather feedback.

We use a third-party provider, WooCommerce, to manage all online orders from our online shop at

We use a third-party provider, Stripe, to manage all payments for our online orders from our online shop at

Assignment Clause: If at any point the business is sold there will be a clause to protect your data. The sale of the business would include the sale of your data on the terms that it could only be used for the same purpose as it is used now.


Opting Out

You can opt out at any time and request that we delete your data. Simply email [email protected] and request to have your personal data deleted.

Alternatively you can request that we restrict the way we use your data. Simply email [email protected] and advise us of your preference, for example you may want to be kept informed of aftercare related communications for your existing products but not want to be informed of new products.


Updating your personal data

Please do let us know if your details change so that we can continue to stay in touch, simply email [email protected].


Requesting a copy of your personal data

You may, at any time, request a copy of the personal information we hold on you, free of charge. To do this, please contact us via email at [email protected]. We will respond within five working days and provide the information within 28 days.


Objecting to the way we have used your personal data

You have the right to object to the way we have used your personal data and if you wish to do so please email [email protected].

If you have any questions regarding your personal data and how we use it, please email [email protected].



Your Security Online

Your password
Birmingham Optical will never request you to reveal your password via email. Do not share your password with any other party.

Your transaction security
We realise how important it is to securely store any information that you provide. maintains the highest levels of security. Our site uses high-level SSL encryption technology, the most advanced security software currently available for online transactions. You can therefore rest assured that we take the privacy and security of your payment and personal details very seriously.
You can tell whether a page is secure as ‘https’ will replace the ‘http’ at the front of the in your browser address window. A small locked padlock will also appear in the bottom bar of your browser window.

Phishing is the practice of tricking someone into giving confidential information. Examples include falsely claiming to be a legitimate company when sending an e-mail to a user, in an attempt to get the user to send private information that will be used for identity theft and fraud.
We’ll never ask you to send any personal details via email. If we require such details, for security reasons we’ll ask you to contact us by phone.

Cookies are tiny text files stored on your computer when you visit certain web pages. uses cookies to keep track of what you have in your basket and to remember you when you return to our site. To shop at you need to have all cookies enabled, though you can still use the website for browsing and research purposes without them.