For the love of edging
21 March 2018
Edging is one of the finishing touches which hugely contributes to customers leaving the store with a big smile and great looking Spectacles. But what is required in order for continuous customer and user...
Early Glaucoma Detection – The Methods
16 March 2018
As clinicians and even in the clinical definitions of Glaucoma, we tend to concentrate on the optic nerve head (optic disk). In reality, the cell death in Glaucoma occurs in the retina; so why not look...
Edging can be for everybody
12 March 2018
Just imagine a world where whatever your lens edging goals or dreams, there is a solution that can make them come true. But how? We offer many different variations of edging solutions, our portfolio...
EYE CANCER CHILDREN TURNED AWAY FROM PRACTICES
28 February 2018
(Embargoed until Wednesday 28 February 2018) Almost half of optical practices approached by parents of children later diagnosed with eye cancer last year refused to see the children. In 2017, eleven...
Arran prepares for London Marathon
21 February 2018
A husband to a loving wife, father to 4 amazing kids, surrogate father to 2 dogs and our much loved Chief Operating Director, Arran Fewkes (the happy chap in the middle) is one dedicated individual who...
NIDEK OCT at Centre For Sight Education Day
20 February 2018
Birmingham Optical are delighted to be supporting the Centre For Sight Optometric Education Day giving delegates the chance to earn numerous CET points throughout the day with their fully packed agenda...
Line up revealed with special offers across the portfolio
25 January 2018
Refreshing or extending your practice doesn’t mean you have to break the bank, as we have offers, finance options and so many opportunities for you not to miss at 100% Optical. The stand with one of...
Edge your frames to perfection with NIDEK from only £6,995
23 January 2018
Find your next seasons range of frames and visit the Birmingham Optical stand at 100% Optical to learn more about the accurate, reliable and simple to use NIDEK lens edger’s from only £6,995! You’ll...
The secret to success with the NIDEK OCT
23 January 2018
There’s a reason why the NIDEK OCT is so popular, and that is down to the device boasting such clinically outstanding results as well as being extremely fast and easy to use. At such an eye catching price,...
NEW technology bundles bespoke to you
12 January 2018
Ever wished of a world where all of your technology comes from the same company - all connected and integrated for seamless and efficient testing? Well let us introduce our new package solutions which have...
NIDEK redefine conventional refraction with a new device guaranteed to impress
19 December 2017
Picture the scene; one table, one device, one super small area and you can conduct simple, fast and accurate refraction with the new NIDEK table top refraction system – the TS-310. Combining the trusted...
The NIDEK OCT visits parliament
24 November 2017
The NIDEK OCT from Birmingham Optical was chosen to undertake screening in parliament this week including London Westminster and Edinburgh Holyrood. After making its way through parliament security, the...