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When did you last service your... We recommend that Tonometers and Lensmeters are serviced and calibrated annually to ensure you are getting the best and most accurate performance out of them. With...

Offering your patients an enhanced service is becoming more and more important for customer retention. As more practices offer services above and beyond the standard eye test, consumers are continuously...

Offer an innovative service that your patients won’t forget! When a patient walks into their favourite Opticians, they should immediately feel a difference in the experience the practice provides. There...

Why should practices start thinking about on-site glazing? Customer choice and expectations are increasingly growing with the amount of opticians available to choose from, which is why experience, added...

We listened and we are changing…. Following our customer satisfaction survey at the end of last year we reviewed your feedback in detail and we are delighted to introduce the first phase of changes to...

With the growing number of Opticians for consumers to choose from when it comes to their eye test, it is becoming more and more crucial for practices to ensure they are investing in customer retention...

One of the fastest wet cut edger’s in the world, the Nidek SE-9090, has re-invented itself from the mass production laboratories into high volume retail facilities and Birmingham Optical are celebrating...