Supporting your investment
20 April 2018
Whatever your practice challenges and opportunities, we guarantee to have a technology solution to suit you with our portfolio of world leading technology – we are the only company to offer solutions...
Experience how to be different this Optrafair
10 April 2018
Immerse yourself in something different this Optrafair, with the latest technology to suit your individual needs. That’s right, a team that listens to your challenges and needs, has the extensive experience...
The ultimate glazing line up at Optrafair
5 April 2018
For the ultimate line up of laboratory solutions, look no further than stand B16 this Optrafair. The NIDEK lens edging portfolio has over 32 different package configurations. Yes you heard right, 32....
NEW – on stand CET at Optrafair
26 March 2018
New for 2018, an exciting on stand CET programme has been launched, with an array of inspirational topics and speakers across the three days on the Birmingham Optical stand (B16). Don’t forget to register...
Why choose the NIDEK OCT – in simple terms
22 March 2018
In a world where patient awareness of OCT is growing rapidly, we explore just some of the benefits the NIDEK OCT offers… Take advantage of two high class devices in one. This combination of OCT and...
For the love of edging
21 March 2018
Edging is one of the finishing touches which hugely contributes to customers leaving the store with a big smile and great looking Spectacles. But what is required in order for continuous customer and user...
Early Glaucoma Detection – The Methods
16 March 2018
As clinicians and even in the clinical definitions of Glaucoma, we tend to concentrate on the optic nerve head (optic disk). In reality, the cell death in Glaucoma occurs in the retina; so why not look...
Edging can be for everybody
12 March 2018
Just imagine a world where whatever your lens edging goals or dreams, there is a solution that can make them come true. But how? We offer many different variations of edging solutions, our portfolio...
EYE CANCER CHILDREN TURNED AWAY FROM PRACTICES
28 February 2018
(Embargoed until Wednesday 28 February 2018) Almost half of optical practices approached by parents of children later diagnosed with eye cancer last year refused to see the children. In 2017, eleven...
Arran prepares for London Marathon
21 February 2018
A husband to a loving wife, father to 4 amazing kids, surrogate father to 2 dogs and our much loved Chief Operating Director, Arran Fewkes (the happy chap in the middle) is one dedicated individual who...
NIDEK OCT at Centre For Sight Education Day
20 February 2018
Birmingham Optical are delighted to be supporting the Centre For Sight Optometric Education Day giving delegates the chance to earn numerous CET points throughout the day with their fully packed agenda...
Line up revealed with special offers across the portfolio
25 January 2018
Refreshing or extending your practice doesn’t mean you have to break the bank, as we have offers, finance options and so many opportunities for you not to miss at 100% Optical. The stand with one of...