(Embargoed until Wednesday 28 February 2018) Almost half of optical practices approached by parents of children later diagnosed with eye cancer last year refused to see the children. In 2017, eleven...
A husband to a loving wife, father to 4 amazing kids, surrogate father to 2 dogs and our much loved Chief Operating Director, Arran Fewkes (the happy chap in the middle) is one dedicated individual who...
Birmingham Optical are delighted to be supporting the Centre For Sight Optometric Education Day giving delegates the chance to earn numerous CET points throughout the day with their fully packed agenda...
Refreshing or extending your practice doesn’t mean you have to break the bank, as we have offers, finance options and so many opportunities for you not to miss at 100% Optical. The stand with one of...
Find your next seasons range of frames and visit the Birmingham Optical stand at 100% Optical to learn more about the accurate, reliable and simple to use NIDEK lens edger’s from only £6,995! You’ll...
There’s a reason why the NIDEK OCT is so popular, and that is down to the device boasting such clinically outstanding results as well as being extremely fast and easy to use. At such an eye catching price,...
Ever wished of a world where all of your technology comes from the same company - all connected and integrated for seamless and efficient testing? Well let us introduce our new package solutions which have...
Picture the scene; one table, one device, one super small area and you can conduct simple, fast and accurate refraction with the new NIDEK table top refraction system – the TS-310. Combining the trusted...
The NIDEK OCT from Birmingham Optical was chosen to undertake screening in parliament this week including London Westminster and Edinburgh Holyrood. After making its way through parliament security, the...
We are SO proud of our team from Birmingham Optical running at the Great Birmingham Run and raising over £4,200 for CHECT (Childhood Eye Cancer Trust). Jane Salway, Liam Gill, Ian Coates, Radhiya Ebraimjee,...
The well-known NIDEK Tonoref III pre-screening device was chosen for the 2017 International Blind Sports Association (IBSA) European Judo Championships sight classification process. The championships...
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Offering your patients an enhanced service is becoming more and more important for customer retention. As more practices offer services above and beyond the standard eye test, consumers are continuously...