Improving your customer experience
7 May 2017
We listened and we are changing…. Following our customer satisfaction survey at the end of last year we reviewed your feedback in detail and we are delighted to introduce the first phase of changes to...
Customer retention top tips
6 April 2017
With the growing number of Opticians for consumers to choose from when it comes to their eye test, it is becoming more and more crucial for practices to ensure they are investing in customer retention...
Ride of a lifetime
5 April 2017
Champagne was popped as Steve and his four other fellow cyclists stepped off their bikes at the 988 mile mark in John O’Groats. 9 days, 988 miles and every weather condition later, they had completed...
The NIDEK OCT – Patient Edition
4 March 2017
Patients attending for eye examinations are increasingly aware of their ocular health and are often more concerned about specific eye conditions than ever before. Where a practice has the Nidek Retina...
The NIDEK OCT – Business Edition
4 January 2017
Opticians’ practices are businesses. This seems an obvious comment, but it’s easy to forget this when we are so involved in day to day practice and examining patients. We have to build a practice and...
The NIDEK OCT – User Edition
4 October 2016
In a busy, modern practice, time is critical and very often, optometrists rely on their staff to conduct many diagnostic eye checks before taking the patient through for the eye examination. [placeholder...
Catch up with Amanda Danson
3 July 2016
Amanda Danson is a shareholder and sits on the Board at Birmingham Optical, as well as the day job of Sales Director. We caught up with her to understand a little bit more about what makes her tick. What...
The NIDEK OCT – Clinical Edition
3 April 2016
As clinicians, optometrists are at the leading edge of patient eye care, diagnosing chronic eye conditions is one of our primary roles. It is clear that one of the best weapons in our diagnostic armoury...
Launch of the NEW NIDEK handheld fundus camera
2 February 2016
NIDEK, one of the world’s leading optical equipment brands have yet again launched a revolutionary device allowing practitioners to provide Fundus images to patients with a hand held device. The NEW...
NIDEK have the answer to high volume retail edging
2 January 2016
One of the fastest wet cut edger’s in the world, the Nidek SE-9090, has re-invented itself from the mass production laboratories into high volume retail facilities and Birmingham Optical are celebrating...
Launch of the NEW NIDEK Tonoref III
1 January 2016
NIDEK, a global leader in design, manufacture and distribution of ophthalmic, optometric & lens edging equipment, launch yet again a revolutionary pre screening device combining 4 instruments into 1. Birmingham...