We talk to Susan one of our company ambassadors in Ireland to find out about her passion for customer service and her love for optics… As many may already know, we have two fantastic service engineers...
Why should practices start thinking about on-site glazing? Customer choice and expectations are increasingly growing with the amount of opticians available to choose from, which is why experience, added...
We listened and we are changing…. Following our customer satisfaction survey at the end of last year we reviewed your feedback in detail and we are delighted to introduce the first phase of changes to...
With the growing number of Opticians for consumers to choose from when it comes to their eye test, it is becoming more and more crucial for practices to ensure they are investing in customer retention...
Champagne was popped as Steve and his four other fellow cyclists stepped off their bikes at the 988 mile mark in John O’Groats. 9 days, 988 miles and every weather condition later, they had completed...
Patients attending for eye examinations are increasingly aware of their ocular health and are often more concerned about specific eye conditions than ever before. Where a practice has the Nidek Retina...
Opticians’ practices are businesses. This seems an obvious comment, but it’s easy to forget this when we are so involved in day to day practice and examining patients. We have to build a practice and...
In a busy, modern practice, time is critical and very often, optometrists rely on their staff to conduct many diagnostic eye checks before taking the patient through for the eye examination. [placeholder...
Amanda Danson is a shareholder and sits on the Board at Birmingham Optical, as well as the day job of Sales Director. We caught up with her to understand a little bit more about what makes her tick. What...
As clinicians, optometrists are at the leading edge of patient eye care, diagnosing chronic eye conditions is one of our primary roles. It is clear that one of the best weapons in our diagnostic armoury...
NIDEK, one of the world’s leading optical equipment brands have yet again launched a revolutionary device allowing practitioners to provide Fundus images to patients with a hand held device. The NEW...
One of the fastest wet cut edger’s in the world, the Nidek SE-9090, has re-invented itself from the mass production laboratories into high volume retail facilities and Birmingham Optical are celebrating...