Cure Usher Ball

Sponsoring the Cure Usher Ball

23 September 2025

We’re proud to announce that Birmingham Optical is sponsoring the upcoming Cure Usher Ball! As passionate advocates for eye health and innovation, we’re honoured to support Cure Usher, a charity...

Customer retention

Customer retention top tips

10 September 2025

With the growing number of Opticians for patients to choose from, it is becoming increasingly crucial for practices to ensure they are investing in customer retention and here are just a few top tips: Offer...

OCT and scan image

Why choose the NIDEK OCT

1 September 2025

In a world where patient awareness of OCT is growing, we explore some of the benefits the NIDEK OCT offers… The 2 in 1 device offers a combination of a high-definition OCT and a diabetic accredited...

Content Blog - Refraction

Boost Your Optometry Practice with Refraction!

9 August 2025

As an optician, precision and accuracy are key to providing exceptional eye care. Refraction is an essential process that can elevate your practice. Here’s why: 🔍 Accurate Prescriptions: Determine...

Refraction Blog

Refraction

1 August 2025

Refraction is a fundamental process in eyecare, essential for diagnosing and correcting vision problems. It involves measuring how light bends as it passes through the eye's cornea and lens to determine...