Lens Edging Division visit NIDEK in Japan

1 July 2024

Birmingham Optical visit to NIDEK. It was Great to spend some time with the NIDEK Family at Head Office in Japan 🇯🇵. We felt very privileged to spend time with the Lens Edging R+D team and the...

Last Mini PAC of the Summer

25 June 2024

Naqeeb and Pamela joined Specsavers this weekend on Sunday, to support their last Mini PAC of the Summer. This year we are demonstrating our NIDEK Retina Scan Duo 2 Further to this our team, as always,...

Keeping your Lenses Clear this Summer

24 June 2024

Summer Essential Sale - Lens/ Frame Cleaner 500ml Trigger Spray. Was £4, NOW JUST £2.45! This Lab Lens and Frame Cleaner is a powerful spray cleaner formulated to cut through grease and germs for...

COMING SOON – Occuity PM1

19 June 2024

Occuity PM1 Non-Contact Pachymeter Pre Order Savings! The first of Occuity’s highly anticipated, revolutionary handheld non-contact devices. The PM1 Pachymeter allows central corneal thickness measurements...

PROMO TIME – Lensmeters, save £250!

17 June 2024

It's PROMO time - Exclusive code available now! Get £250 off your next NIDEK Lensmeter. Take advantage of this great offer today. Act fast as this promotion is only available till Sunday 30th June...

Meet the Team - Ireland

Meet the Team – Ireland

11 June 2024

Meet a few from our exceptional team of skilled engineers based in Ireland, they are ready to expertly service and maintain your Optical equipment!  Experience top-notch care and precision for your valuable...

EGS Congress, 1st – 3rd June 2024

3 June 2024

Great to see the NIDEK team in EGS Congress Dublin this year, supported by our Pamela Harrison (UK Clinical Trainer) and Susan Ruddy (Ireland Country  Manager). For any information about NIDEK in Ireland...

Up Your Tint Game this Summer

30 May 2024

SHADES Len Dyes sale continues... An outstanding range of high fashion colouring dyes for plastic lenses. Quick and easy to use, clean and safe to handle. In a spectacular ultra to infra tint selection...

The Board goes to Japan!

24 May 2024

Birmingham Optical's annual trip to Japan, where Arran and Amanda had the honour of meeting with the esteemed seniors at NIDEK Global, our valued partners. During this visit, they focused on building...

NIDEK TS-610: Book a day in your practice!

21 May 2024

Book a day in your practice demonstration of the NIDEK TS-160 Table Top Refraction System. You have the opportunity to use the device for a few hours in a real testing environment - no obligation free...

When did you last service your…

16 May 2024

When did you last service your... We recommend that Tonometers and Lensmeters are serviced and calibrated annually to ensure you are getting the best and most accurate performance out of them. With...