The secret to success with the NIDEK OCT

23 January 2018

There’s a reason why the NIDEK OCT is so popular, and that is down to the device boasting such clinically outstanding results as well as being extremely fast and easy to use. At such an eye catching price,...

NEW technology bundles bespoke to you

12 January 2018

Ever wished of a world where all of your technology comes from the same company - all connected and integrated for seamless and efficient testing? Well let us introduce our new package solutions which have...

The NIDEK OCT visits parliament

24 November 2017

The NIDEK OCT from Birmingham Optical was chosen to undertake screening in parliament this week including London Westminster and Edinburgh Holyrood. After making its way through parliament security, the...

Multitask your pre screen

2 November 2017

Join us as we really get to know the NIDEK Tonoref III four in one. AR/K/NT/P The Auto-refraction is fully automated and very quick, yet accuracy has been improved from the Tonoref II and now cylinder...

Running raises over £4,200 for CHECT

16 October 2017

We are SO proud of our team from Birmingham Optical running at the Great Birmingham Run and raising over £4,200 for CHECT (Childhood Eye Cancer Trust). Jane Salway, Liam Gill, Ian Coates, Radhiya Ebraimjee,...

Top tips for customer retention

1 August 2017

Offering your patients an enhanced service is becoming more and more important for customer retention. As more practices offer services above and beyond the standard eye test, consumers are continuously...

How NIDEK can enhance your patient experience

10 July 2017

Offer an innovative service that your patients won’t forget! When a patient walks into their favourite Opticians, they should immediately feel a difference in the experience the practice provides. There...

Getting to know Susan…Your NIDEK guru!

9 July 2017

We talk to Susan one of our company ambassadors in Ireland to find out about her passion for customer service and her love for optics… As many may already know, we have two fantastic service engineers...