In the spotlight with Liam Gill
25 March 2019
We caught up with our Lead Business Development Manager-Lab Division, Liam Gill, on training, tattoos and twins.... How long have you been working for Birmingham Optical and what made you join? I...
The 3in1 all-rounder without the price tag
19 March 2019
It’s the all-rounder lens edger which will bowl you over – the LEXCE Trend from Nidek. Exclusive to Birmingham Optical, the LEXCE Trend had its official UK launch at 100% Optical, between 12th and...
Birmingham Optical expands its team with two new recruits
11 March 2019
Birmingham Optical, the biggest company-owned supplier in the optical industry providing equipment, services and expertise with over 60 years of experience, has kickstarted the new year by expanding...
Nidek OCT Refresher Day
8 March 2019
Monday 4th March was our second OCT Refresher Day on our education events calendar and it was jam packed full of discussions, interesting lectures and some on-hand training with the NIDEK OCT. One of...
NEW on stand CET at Optrafair 2019
7 March 2019
Visit our dedicated education stand D30 for a packed program of CET events across all three days. Limited places available, register NOW to secure your place! Register If you want to hear...
The new Nidek GS-1 at Optrafair 2019
7 March 2019
There’s a lot to see at our stand at Optrafair. Don’t miss your chance to experience the latest technology and speak to our expert team. Visit our dedicated education stand for a packed program of...
NEW ABDO Resource Centre Support by Birmingham Optical
26 September 2018
Birmingham Optical are thrilled to have the honour of kitting out the new ABDO National Resource Centre in Birmingham with the very latest state of the art technology. Last week marked the official opening...
Multitask your pre screen
25 May 2018
Join us as we really get to know the NIDEK Tonoref III four in one. The Auto-refraction is fully automated and very quick, yet accuracy has been improved from the Tonoref II and now cylinder axes in particular...
Optical assistants and receptionists’ referral protocol for suspected retinoblastoma
16 May 2018
Around 50 babies and young children under six every year in the UK are diagnosed with a cancer of the eye called retinoblastoma. Many of these children end up losing an eye to save their life WE NEED...
Award goes to NIDEK
11 May 2018
We are proud to announce that two new NIDEK products have received the ‘’Red Dot Award 2018’ , one of the three internationally recognised world design awards in Germany. The TS-310 desktop refraction...
Supporting your investment
20 April 2018
Whatever your practice challenges and opportunities, we guarantee to have a technology solution to suit you with our portfolio of world leading technology – we are the only company to offer solutions...
Experience how to be different this Optrafair
10 April 2018
Immerse yourself in something different this Optrafair, with the latest technology to suit your individual needs. That’s right, a team that listens to your challenges and needs, has the extensive experience...