Running raises over £4,200 for CHECT

16 October 2017

We are SO proud of our team from Birmingham Optical running at the Great Birmingham Run and raising over £4,200 for CHECT (Childhood Eye Cancer Trust). Jane Salway, Liam Gill, Ian Coates, Radhiya Ebraimjee,...

Top tips for customer retention

1 August 2017

Offering your patients an enhanced service is becoming more and more important for customer retention. As more practices offer services above and beyond the standard eye test, consumers are continuously...

How NIDEK can enhance your patient experience

10 July 2017

Offer an innovative service that your patients won’t forget! When a patient walks into their favourite Opticians, they should immediately feel a difference in the experience the practice provides. There...

Getting to know Susan…Your NIDEK guru!

9 July 2017

We talk to Susan one of our company ambassadors in Ireland to find out about her passion for customer service and her love for optics… As many may already know, we have two fantastic service engineers...

The benefits of on-site glazing

1 June 2017

Why should practices start thinking about on-site glazing? Customer choice and expectations are increasingly growing with the amount of opticians available to choose from, which is why experience, added...

Improving your customer experience

7 May 2017

We listened and we are changing…. Following our customer satisfaction survey at the end of last year we reviewed your feedback in detail and we are delighted to introduce the first phase of changes to...

Customer retention top tips

6 April 2017

With the growing number of Opticians for consumers to choose from when it comes to their eye test, it is becoming more and more crucial for practices to ensure they are investing in customer retention...

Ride of a lifetime

5 April 2017

Champagne was popped as Steve and his four other fellow cyclists stepped off their bikes at the 988 mile mark in John O’Groats. 9 days, 988 miles and every weather condition later, they had completed...

The NIDEK OCT – Patient Edition

4 March 2017

Patients attending for eye examinations are increasingly aware of their ocular health and are often more concerned about specific eye conditions than ever before. Where a practice has the Nidek Retina...

The NIDEK OCT – Business Edition

4 January 2017

Opticians’ practices are businesses. This seems an obvious comment, but it’s easy to forget this when we are so involved in day to day practice and examining patients. We have to build a practice and...

The NIDEK OCT – User Edition

4 October 2016

In a busy, modern practice, time is critical and very often, optometrists rely on their staff to conduct many diagnostic eye checks before taking the patient through for the eye examination. [placeholder...