2019 CHECT Fundraising

13 June 2019

Our team have been doing more fundraising this year for the Childhood Eye Cancer Trust to help them continue the great work they do with children and their families affected by Retinoblastoma. The Childhood...

In the spotlight with Liam Gill

25 March 2019

We caught up with our Lead Business Development Manager-Lab Division, Liam Gill, on training, tattoos and twins.... How long have you been working for Birmingham Optical and what made you join? I...

The 3in1 all-rounder without the price tag

19 March 2019

It’s the all-rounder lens edger which will bowl you over – the LEXCE Trend from Nidek. Exclusive to Birmingham Optical, the LEXCE Trend had its official UK launch at 100% Optical, between 12th and...

Nidek OCT Refresher Day

8 March 2019

Monday 4th March was our second OCT Refresher Day on our education events calendar and it was jam packed full of discussions, interesting lectures and some on-hand training with the NIDEK OCT. One of...

NEW on stand CET at Optrafair 2019

7 March 2019

Visit our dedicated education stand D30 for a packed program of CET events across all three days. Limited places available, register NOW to secure your place! Register If you want to hear...

The new Nidek GS-1 at Optrafair 2019

7 March 2019

There’s a lot to see at our stand at Optrafair. Don’t miss your chance to experience the latest technology and speak to our expert team. Visit our dedicated education stand for a packed program of...

Multitask your pre screen

25 May 2018

Join us as we really get to know the NIDEK Tonoref III four in one. The Auto-refraction is fully automated and very quick, yet accuracy has been improved from the Tonoref II and now cylinder axes in particular...

Award goes to NIDEK

11 May 2018

We are proud to announce that two new NIDEK products have received the ‘’Red Dot Award 2018’ , one of the three internationally recognised world design awards in Germany. The TS-310 desktop refraction...

Supporting your investment

20 April 2018

Whatever your practice challenges and opportunities, we guarantee to have a technology solution to suit you with our portfolio of world leading technology – we are the only company to offer solutions...