NEW NIDEK technology launches

Be one of the first to discover three new & exciting NIDEK products and experience best innovations in technology.

Explore the new launches:

TS-310 Desktop refraction unit

LM-7 Lensmeter



Offers bespoke to you

We have some exciting and exclusive show offers available, giving visitors the chance to invest in the latest technologies for less with our new package solutions. Come and explore the bespoke package offers we have available from £8,995, allowing you to choose the right technology bundle to suit you. Not to mention exclusive show pricing across the whole portfolio on our individual products and free delivery/installation and training on all enquiries!

Ultra compact packages from £14,650

Consulting room packages from £8,995

Pre testing packages from £13,150




Don’t miss our inspiring session with Sheraz Daya:

Saturday 27th at 17:00 – Unusual Corneas and cataract surgery

Where? Main stage


Register for your slot today

FREE Coffee cup with every enquiry

As a thank you for visiting our stand and making an enquiry, receive an exclusive Birmingham Optical coffee cup to take away – of course we can fill it for you before you leave!

The ultimate product line up and team of experts

Renown for innovation and world leading products, come and check out our complete customer journey and speak with our extensive team whom collectively have all of the experience and knowledge in order to inspire and support visitors.

Explore our line up