Customer retention top tips

With the growing number of Opticians for patients to choose from, it is becoming increasingly crucial for practices to ensure they are investing in customer retention and here are just a few top tips:

Offer your patients an above and beyond service

Offering patients an enhanced service is becoming increasing important for customer retention. As more practices offer services above and beyond the standard eye examination, patients are continuously looking for above and beyond services.

There is one tried and tested way of doing this; invest in an OCT. This is still the hot topic in modern optometry practice.

The addition of specialist clinics including dry eye and CL clinics offers another enhanced service in addition to a regular eye examination. Equipment such as Digital Slit Lamps and topographers among others are exceptional tools to offer an in-depth analysis to patients.

Equipment like these are great for Practices looking to enhance their practice by generating another revenue stream.

Accurate and reliable technology

Investing in the latest technology is crucial to enable in-depth and accurate diagnostics to be carried out. Patients can be assured that their eye examination has been carried out thoroughly.

Ensure you invest in reliable technology as this plays a huge role in patients’ confidence and comfort during their visit– Imagine having your exam cancelled or held up due to unreliable equipment!

Introduce maximum patient comfort

It is important for patients to feel comfortable and relaxed during the eye examination.

The latest innovation and technologies allow for more efficient examinations aiding workflow allowing more time for the clinician to discuss the results with the patient.

Ensure you are investing in equipment that gives maximum patient comfort and allows for more efficient workflow.

To find out more about our exclusive NIDEK OCT offering, click here