As an optician, precision and accuracy are key to providing exceptional eye care. Refraction is an essential process that can elevate your practice. Here’s why: 🔍 Accurate Prescriptions: Determine...
Advancing Eyecare (“AEC”), a leading provider of ophthalmic instruments in North America, today announced the acquisition of Birmingham Optical Group (“Birmingham Optical” or the “Company”),...
Recognising the signs of myopia in children is crucial for early intervention and effective management. Here are some common signs to watch for: Frequent Squinting: Children with myopia often squint...
Screen time has a significant impact on myopia rates, especially among children and adolescents. Here are some key points: Increased Risk: Studies have shown that each additional hour can increase...
From all of us at Birmingham Optical, we'd like to wish our customers, partners and followers a very happy start to the new year. As we reflect on 2024, we're grateful for your continued support. We're...
LEXCE Testimony from Christopher Sewell from Specsavers in Erdington, has very kindly shared their recent experience with the NIDEK LEXCE! If you are interested and would like to find out more about...
Festive Season Update from Us - Our Christmas Opening Times This Christmas, we'll be operating a reduced service from 23rd December to 2nd January. Need assistance? Our dedicated team will still be...
The way the public's views domiciliary eye care is changing, and it's opening new opportunities for the optical industry. AS highlighted in Optometry Today, the latest research shows increasing awareness...
New study shows Intensity Pentafocal IOL Out performs Trifocal Lenses in Visual Outcomes. We're excited to share this ground breaking news from Hanita Lenses! A recent study high lights that the Intensity...
We wanted to take this opportunity to say we hope you all have a great bank holiday weekend! Due to the early May bank holiday this Monday, our opening times will be affected, please see the image for...
Join us as we really get to know the NIDEK Tonoref III four in one. The Auto-refraction is fully automated and very quick, yet accuracy has been improved from the Tonoref II and now cylinder axes in particular...
Refreshing or extending your practice doesn’t mean you have to break the bank, as we have offers, finance options and so many opportunities for you not to miss at 100% Optical. The stand with one of...