Privacy promise
Your privacy is of the highest importance to us, and we promise never to release your personal details to any outside company for their mailing or marketing purposes.
When you make a purchase from our website, we do collect certain information from you (for example: your name, email address, payment address and details). All such information is held on secure servers. Birmingham Optical complies fully with all applicable GDPR, Data Protection and consumer legislation, and we’ll treat all your personal information as fully confidential.
In order to serve you most efficiently, a reputable third-party banking company (Stripe) handle our credit card transactions. They receive the information needed to verify and authorise your payment card and to process your order. Stripe are under strict obligation to keep your personal information private.

We may on occasions use banner advertising on other websites to present you with products we think may be of interest to you, based on your browsing history.

Your password
Birmingham Optical will never request you to reveal your password via email. Do not share your password with any other party.

Customer Contact Commitment
At Birmingham Optical we would like you to be among the first to receive exciting offers and news about our products and services. We do this in various ways including email, post and phone, but only if you would like us to. Your privacy is very important to us which is why we make sure you’re always in control of what we do with your personal information.

This is our simple customer contact commitment:

We will never pass your details to anyone outside Birmingham Optical for them to use for their own marketing purposes.

We will only ever use your details to help you make the most of what we have to offer. That means things like:
Tips and guidance to help you get the best out of your products
News to help you make informed choices in the things you buy
Details of new products and services
Special offers
Or simply, to get your feedback

We will make sure our contact with you is relevant based on the information you give us.
You can opt out at any time. All you need to do is email and request to opt out of all marketing channels.
We will always comply with the Data Protection Act 1998, the new GDPR May 2018 and all other relevant legislation.
Please do let us know if your details change so that we can continue to stay in touch.

Your transaction security
We realise how important it is to securely store any information that you provide. maintains the highest levels of security. Our site uses high-level SSL encryption technology, the most advanced security software currently available for online transactions. You can therefore rest assured that we take the privacy and security of your payment and personal details very seriously.
You can tell whether a page is secure as ‘https’ will replace the ‘http’ at the front of the in your browser address window. A small locked padlock will also appear in the bottom bar of your browser window.

Phishing is the practice of tricking someone into giving confidential information. Examples include falsely claiming to be a legitimate company when sending an e-mail to a user, in an attempt to get the user to send private information that will be used for identity theft and fraud.
We’ll never ask you to send any personal details via email. If we require such details, for security reasons we’ll ask you to contact us by phone. Should you receive an email claiming to be from requesting this kind of information, please don’t respond, but do let us know about it.

Cookies are tiny text files stored on your computer when you visit certain web pages. uses cookies to keep track of what you have in your basket and to remember you when you return to our site. To shop at you need to have all cookies enabled, though you can still use the website for browsing and research purposes without them.